What kind of headline was used?
Headline: There is no headline but an ad for ketchup.
The whole picture is provocative.
The whole picture is provocative.
Was there a subhead and a slogan?
Subhead/slogan: It didn't provide any slogan.
Was the visual attractive?
Yes, it visually attractive
Was the overall lay-out creative? Does it make the readers think?
In what way?
The overall lay-out is very creative. It does make reader think what the plain picture which contains paper sunny-side egg and strips of bacon on a white plate means. Readers do not know what that was about until they saw the word "without", which acts as a ladder to let people's sight climb down until they reach the picture of HEINZ.
沒有留言:
張貼留言